Healthcare Tips

Double-Award Win For HSE's 'Make The Promise' Agriculture Campaign, UK

September 20, 2017

An HSE campaign aimed at reducing the disproportionately high rate of death and injuries in agriculture has picked up two prizes at the PR Week Awards, considered to be the 'Oscars' of the PR world.

'Make the promise. Come home safe' which encourages farmers to make the pledge to return home safely for themselves, their families and their livelihoods, won the award for the Public Sector PR Campaign of the Year, before going on to claim the prestigious Campaign of the Year award. This is given to the best public relations project across private, public and third sectors in the last 12 months.

One of the judging panel described the campaign theme as 'an idea of genius', saying that it 'turned a hard-to-articulate issue into something human...'

30,000 farmers have signed up to the campaign so far and one of its notable successes has been the high profile support from the NFU, the National Federation of Young Farmers' Clubs and Co-operative Farms, amongst others, who are helping take the campaign forward.

HSE Board member and agriculture champion, Sandy Blair, collected the awards on behalf of HSE at the event in London:

"I am extremely proud to have accepted these awards not only on behalf of HSE, but all the other individuals and organisations who have helped make it such a success from concept through to delivery such as Weber Shandwick, COI News and PR and the National Federation of Young Farmers' Clubs.

"Most particularly I wish to acknowledge and thank those farmers and their families who have been prepared to share their personal tragedies in the interests of preventing others"

"These awards themselves will no doubt generate additional publicity for the campaign and that can only be a good thing."

Working in agriculture remains one of the most dangerous ways to make a living. It accounts for around one in five work-related deaths every year, although only 1.5 per cent of the working population is employed in the sector.

The latest focus of the 'Make the promise' campaign is to encourage organisations involved in farming to support the initiative by becoming a Promise partner. For more information visit here.